For all iOS developers, Apple is an important part of the process. They act as the gatekeepers of quality.. or at least, that's the theory. In practice, however, after an app makes it through the gate the first time, all it seems to accomplish is slowing down the release process. Having a 5-10 day pause in the player feedback loop is crippling to a rapidly developing game that has to react to the demands of our increasingly minute-to-minute society.